Long-term, the ranking of your website in Google is not going to depend upon your use of meta tags, SEO techniques, or cleverness with content. Much more important are inbound links and their associated words.

How then, do you get people to link to you? In the same way you get people to talk about you in the real world, at least in a positive sense: by being unique, being reliable, providing great content or great experiences (products, services, and customer care, if you are a company), and being gregarious, consciously creating a network of people and organizations that know, trust, and depend on you.

Read more about Getting Inbound Links

Publicizing real-world events on web pages is a great idea, but it assumes that readers will frequently revisit the site, or record the time and location of the event themselves.

There are two ways that event information can be enhanced on web pages:

Read more about Adding Calendar Reminder Events

As a vcard file – the digital equivalent of a business card – the  hcard format is supported in most devices and contact managers, such as Blackberry and eMail software. It makes sense to allow a site visitor to download the address information for a company into their contact manager software. To do so:

Read more about Make A Digital Business Card