Guillemot L Kayak

Long-term, the ranking of your website in Google is not going to depend upon your use of meta tags, SEO techniques, or cleverness with content. Much more important are inbound links and their associated words.

How then, do you get people to link to you? In the same way you get people to talk about you in the real world, at least in a positive sense: by being unique, being reliable, providing great content or great experiences (products, services, and customer care, if you are a company), and being gregarious, consciously creating a network of people and organizations that know, trust, and depend on you.