Just like cars, bikes, and houses, websites need to follow a regularly scheduled maintainence schedule in order to remain at peak performance. What follows is a typical task list for iterative site management, covering tasks from a daily to annual cycle. It is scaled to a small-to-moderately sized website (a blog, a personal ecommerce site) run by a small team (one to three people) that does not carry advertising.
- Add new content
- Promote site via social media
- Check for and respond to new comments and mail
- Fix any mission-critical issues
- Attend to any bugs that can be solved in less than an hour
- Note new signups
- Check visitor levels and activity on site
- Check referrers, activity levels, devices used to access the site; make a note of overall trends
- Ensure that latest entries on front page are appropriately tagged and entered into site navigation (side bar, feature bar)
- Promote one article to an outside source (another person’s Twitter feed, an inbound link from an external site) to bring in new visitors.
- Add a new feature to the site and/or remove a redundant or unused feature
- Optimize the appearance and functionality of the site for a single device (Android, Blackberry) or platform (IE7) that constitutes less than 5% of your visits.
- Evaluate attainment of goals for quarter; set or revise goals (number of visitors, average pageviews, average time on site, etc) for next 30, 90 and 180 days
- Re-evaluate design and functionality of the site; do a site refresh or redesign as appropriate.
- Renew domain and pay for hosting services