Photograph of a hipster girl holding her fingers against the frame of her glasses

"Filler" text is used when a design must be shown to an audience and body copy remains unwritten. Text shown in the audience's native language will inevitably be discussed; potentially it can also influence client's impressions. In these cases, "dummy text", complete with punctuation and capitals, substitutes for real text. The result is a page with text that looks complete but has little danger of misinterpretation or distraction.

Traditionally, the filler text used is Lorem ipsum, which consists of fragments from the first book of Cicero's De finites bonorum et malorum, a discourse on hedonism, written in 45 BCE. Lorem ipsum was first used for this purpose over 500 years ago, during the age of Gutenberg; it gained popularity after being featured in Letrapress in the 1960's and Aldus Pagemaker (one of the first successful desktop publishing programs, developed for the Apple Macintosh) in the mid-80's.

Web designs have need for a greater variety of dummy text than traditional typesetting, as we frequently deal with lists, tables, and other data structures. To this end, one of the earliest lore ipsum generators remains the best, and is still my personal favourite. However, there are a few alternatives that you might find interesting: